The globally popular coffee chain Starbucks will not be selling coffee alone, they are also going to sell fresh juices.
Starbucks is going to open the 1st store in their new “Evolution Fresh” juice bar chain on Monday, its greatest shift outside coffee industry and something it dreams will increase the company’s place in the $50 billion health food market.
The juice bar industry is strongly aggressive and a few analysts state the Evolution Fresh stores might have lower profit margins than Starbucks’ coffee shops.
With the coffee giant yet to announce the number of juice stores it intends to open, the recognition of its first shop in Bellevue, Washington, a rich city, is going to be monitored.
It’s going to sell bottled and fresh vegetable and fruit juices, shakes and meals, like salads and soups. The menu includes vegetarian choices.
Starbucks acquired Evolution Fresh for $30 million in cash last November and also at the time, Howard Schultz – Starbucks Chief Executive – said profitable independent juice stores have yearly income of more than $1 million per unit.
Analysts have asserted that it’s a bit lower than an average U.S. Starbucks cafe yet higher than a store for competitor Jamba, a juice and smoothie chain that’s struggled in the past years after McDonald’s and Starbucks released competitive foods.
Fresh vegetable and fruit and juices have gained in reputation in the US with some health-conscious people making use of them as meal substitutes, while some consume them as part of “cleansing” diets.
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